Leonard Knight, the artist spent 30 years building the colorful mountain out of local adobe clay and donated paint.
Imagine believing something so much- in this case, that God is Love, that you go into the middle of the desert and build a 50 foot 3 story mountain. What a creative and passionate spirit.
Here is a paragraph from the official website:
"Salvation Mountain is Leonard's tribute to God and his gift to the world with its simple yet powerful message: "God Is Love." Leonard's passion has lovingly created this brilliant "outsider art " masterpiece resplendent with not only biblical and religious scripture such as the Lord's Prayer, John 3:16, and the Sinner's Prayer, but also including flowers, trees, waterfalls, suns, bluebirds, and many other fascinating and colorful objects. Salvation Mountain must be seen to be fully appreciated as those who have made the journey will attest. Its 50 foot height and 150 foot breadth is made totally of local adobe clay and donated paint and is truly unique in the United States and probably the world. From its Sea of Galilee at the bottom, to the big red heart in the middle, to the cross at the very top, the reoccurring theme of "Love" is everywhere at Salvation Mountain."